Alex Cruz
About Alex Cruz
Alex Cruz is the Global Director of Sales Enablement at SentinelOne with over 20 years of experience in sales and sales enablement roles.
Current Position at SentinelOne
Alex Cruz is the Global Director of Sales Enablement at SentinelOne. He joined the company in March 2021, bringing with him over 20 years of experience in sales and sales enablement roles. At SentinelOne, Cruz is responsible for developing and implementing global sales enablement strategies to drive sales performance and efficiency. His extensive background and proven track record in the field position him as a key leader within the organization.
Previous Roles at Veritas Technologies LLC
Before joining SentinelOne, Alex Cruz worked at Veritas Technologies LLC as Sr. Manager, Global Sales Enablement from 2015 to 2021. During his six-year tenure, Cruz focused on creating and optimizing sales enablement strategies at a global scale. His role involved aligning sales processes with business objectives to enhance the overall effectiveness of the sales team. This experience further solidified his expertise in the technology sector and global sales enablement.
Experience at Symantec
Alex Cruz has a notable history with Symantec, where he held two key positions. From 2012 to 2015, he served as the Americas Sales Enablement Strategist based in Heathrow, FL. Prior to this role, he worked as an Enterprise Account Manager from 2006 to 2012. In these capacities, Cruz honed his skills in sales strategy and account management, contributing significantly to Symantec's sales effectiveness in the Americas region. His tenure at Symantec lasted a combined total of nine years, providing him with a deep understanding of the technology and cybersecurity sectors.
Early Career in Sales Roles
Alex Cruz began his career in sales with various roles at different companies. He worked as a Sales Representative at Gateway from 2000 to 2002, followed by a position as a Sales Account Executive at BeyondROI from 2002 to 2003. He then served as a Field Account Executive at Coastal Leasing from 2003 to 2006. These roles provided him with foundational experience in sales and account management, setting the stage for his later success in sales enablement and strategy.
Educational Background
Alex Cruz studied at the UCF College of Business, where he pursued a degree in Business with a focus on Management Information Systems. He completed his studies from 1998 to 2002. His educational background equipped him with a solid understanding of business principles and information systems, which has been instrumental in his career in sales and sales enablement across various technology sectors.