Merav Ammar
About Merav Ammar
Merav Ammar is the Director of Global Partner and Channel Enablement at SentinelOne, with a background in partner enablement and marketing roles at Okta, Dell Boomi, and McAfee.
Professional Title
Merav Ammar holds the position of Director, Global Partner and Channel Enablement at SentinelOne. Ammar's role involves overseeing strategies and initiatives that support the success and growth of SentinelOne's diverse partner ecosystem.
Current Role at SentinelOne
In her current role, Merav Ammar is responsible for SentinelOne's Global Partner and Channel Enablement. Based remotely, she has focused on developing and implementing enablement programs that enhance the technical capabilities of their partners. This includes the development of the Support Partner Curriculum, which consists of comprehensive courses, real-world scenarios, and hands-on exercises tailored to the cybersecurity industry. Her efforts contributed to a 43% year-over-year increase in SentinelOne's ARR in the third quarter of FY24.
Previous Positions
Before joining SentinelOne, Merav Ammar served in various capacities at multiple organizations. She was the Learning Experiences Manager (Acting) and Partner Enablement Manager at Okta, Inc. Between 2018 and 2021, she worked as Global Partner Enablement Manager at Dell Boomi in Greater New York City Area. Additionally, she held roles at McAfee as Partner Marketing Manager (Acting) and Project Manager for Strategic Accounts and Channel Partners. Earlier in her career, she worked at Cellcom and Netvision in Israel.
Educational Background
Merav Ammar earned her MBA in Marketing/Marketing Management from Netanya Academic College from 2008 to 2011. She also holds a BA in Political Science and Sociology from the University of Haifa, which she completed between 2001 and 2003. Additionally, she participated in the Young Ambassadors program in Political Science and Government in 1996.
Key Initiatives and Contributions
At SentinelOne, Merav Ammar played a pivotal role in the 'Partner Unstoppable Tour,' a joint enablement and marketing initiative that generated over $38M in new upsell ACV through eight on-site events. She also drove enhancements in SentinelOne's Partner University, utilizing advanced platforms and adult learning best practices to ensure the success of various partner types, including Distributions, VARs, Service Providers, MSSPs, IR partners, OEMs, Technology, and Strategic Alliances.