Sally A. Stephens
About Sally A. Stephens
Sally A. Stephens is the VP of Channel Marketing & Alliances at SentinelOne, with extensive experience in B2B and B2C marketing across various industries including cybersecurity, storage, and eCommerce.
Title and Role at SentinelOne
Sally A. Stephens currently holds the position of Vice President, Channel Marketing & Alliances at SentinelOne. Her role involves leading go-to-market strategies and driving channel partnerships to enhance the company's market reach. She operates remotely, bringing her extensive experience in B2B and B2C marketing to the cybersecurity industry.
Previous Experience at Coupa Software
From 2014 to 2023, Sally served as Senior Vice President, Alliances Programs at Coupa Software in San Mateo, CA. Over her nine-year tenure, she was instrumental in developing and executing strategies that enhanced the company's channel partnerships. Her efforts contributed to significant market share growth and successful product launches.
Early Career and Founding Stephens Marketing & Strategy
In 2013, Sally founded Stephens Marketing & Strategy in the San Francisco Bay Area. During her ten months leading the company, she specialized in creating integrated marketing plans and driving customer acquisition. Prior to this, she held various senior roles in channel marketing and alliances, including positions at Symantec, Serena Software, and BroadVision Inc. These roles collectively provided her with comprehensive experience in market growth and high-performing team development.
Educational Background
Sally A. Stephens studied at the University of Phoenix. Her educational background laid the foundation for a robust career in marketing and strategic alliances.
Expertise in Multi-Channel Marketing and Demand Generation
Sally has specialized expertise in multi-channel marketing, encompassing digital marketing, events, and integrated marketing plans. She is proficient in customer acquisition, data-driven marketing, segmentation, and product launches. Her background also includes successful demand generation and the effective creation, development, and retention of high-performing marketing and operations teams.