Ben Bipes
About Ben Bipes
Ben Bipes is the Director of Marketing at Simplicity Group and has extensive experience in graphic design and marketing roles.
Title and Current Roles
Ben Bipes is the Director of Marketing at Simplicity Group. He has been with Simplicity Group in this role since 2021. Additionally, Ben Bipes is serving as a Senior Graphic Designer at Simplicity Group since 2014 in Raleigh, North Carolina. He is also the Owner and Designer at Empowered Designs, LLC, starting from 2004 in the Raleigh-Durham, North Carolina Area.
Previous Work Experience
Before his current roles, Ben Bipes held several key positions in the graphic design industry. He served as Art Director at 919 Magazine from 2012 to 2014 in the Raleigh-Durham, North Carolina Area. From 2011 to 2012, he worked as a Graphic & Web Designer at Asset Protectors & Advisors, Inc. Additionally, he was a Contract Graphic Artist at Ad Resources Inc from 2008 to 2014 in Durham, NC, and a Graphic Artist & Production Manager at Signs By Design from 2006 to 2008.
Education and Expertise
Ben Bipes studied Graphic Design at The University of Tennessee at Chattanooga, where he achieved a Bachelor of Fine Arts (BFA) between 1996 and 2004. His expertise includes creating design concepts that stimulate excitement and clarify brand messages. He emphasizes the significance of communication in the design process to achieve desired outcomes. He believes that good design should appeal to individual attitudes, lifestyles, and desires while acting as a visual shortcut to marketing success.
Design Philosophy and Focus
Ben Bipes advocates for design that strengthens brand identity and conveys a firm's core values and personality. He focuses on the role of design in enhancing business image and delivering messages effectively. His approach includes creating appealing and communicative designs that reflect the target audience's attitudes, lifestyles, and desires. He stresses the importance of meaningful communication in understanding client needs throughout the design process.