Bianka Banova
About Bianka Banova
Bianka Banova is a Product Marketing Manager at Sonar, where she focuses on strategic planning and execution of go-to-market initiatives for enterprise customers. She has extensive experience in product marketing and demand generation, having held various roles in companies such as Progress and Botron Software.
Work at SonarSource
Bianka Banova currently serves as a Product Marketing Manager at Sonar, a position she has held since 2023. In this role, she is responsible for the strategic planning and execution of go-to-market initiatives, specifically targeting enterprise customers. She collaborates closely with Product Management to define and influence the product feature roadmap, utilizing market research and competitive analysis to guide her efforts. Additionally, she has led the launch of three new software solutions for partners in the Microsoft and Atlassian ecosystems.
Previous Experience in Marketing
Before joining Sonar, Bianka Banova accumulated extensive experience in product marketing and project management. She worked at Progress as a Product Marketing Manager from 2019 to 2022, and prior to that, she held the same title at Botron Software from 2017 to 2019. Her career began at Hop Online Ltd., where she served as a Content Creator & Curator and later as an Inbound Marketing Manager. She also worked as a Demand Generation Consultant at Demodia from 2014 to 2018, contributing to various marketing initiatives.
Education and Expertise
Bianka Banova holds a Bachelor of Arts (B.A.) in Multimedia Design and Communications from Erhvervsakademi Aarhus | Business Academy Aarhus, where she studied from 2008 to 2011. Prior to this, she completed an AP in Banking Law and Insurance at the State High School of Finance and Management from 2004 to 2008. Her educational background provides a solid foundation for her expertise in product marketing and strategic planning.
Achievements in Sales and Marketing
Throughout her career, Bianka Banova has contributed to significant sales growth across various products. Her efforts in crafting impactful stories and content have played a crucial role in achieving go-to-market objectives and successful marketing campaigns. Her strategic initiatives have led to measurable outcomes, including a double-digit sales increase during her tenure in previous roles.