Jose Escandon
About Jose Escandon
Jose Escandon serves as the Director of Sales Partnerships at STN Video, where he has worked since 2021. With extensive experience in sales and digital advertising, he has held various roles in companies such as McClatchy and Vivial, focusing on sales training, revenue management, and partnership development.
Work at STN Video
Jose Escandon has served as the Director of Sales Partnerships at STN Video since 2021. In this role, he focuses on managing relationships with partnerships and vendors to enhance digital and video advertising revenue streams. His responsibilities include developing and implementing innovative sales training programs that utilize both on-site and virtual training methods. His tenure at STN Video has been marked by a commitment to integrating metrics and analytics to monitor and measure sales success.
Previous Experience in Sales and Marketing
Prior to his current position, Jose Escandon held various roles at McClatchy, including Sales Enablement, Training and Development Manager, and Digital Revenue Manager for Video Advertising. His experience at McClatchy spanned from 2016 to 2021, during which he developed strategies to drive digital and video advertising revenue. He also worked at Cox Media Group as an Account Executive and Advertising Consultant, and at Vivial (The Berry Company) in multiple sales roles, accumulating extensive experience in client services and outside sales.
Education and Expertise
Jose Escandon studied at Appalachian State University, where he earned a Bachelor of Science in Broadcast Communications. His educational background complements his professional expertise in sales and marketing, particularly in digital and video advertising. He specializes in developing go-to-market and monetization strategies, leveraging his knowledge to build high-performing sales teams that achieve significant revenue growth.
Career Development and Training Initiatives
Throughout his career, Jose Escandon has been recognized for his ability to build and lead high-performing sales teams. He has developed and implemented sales training programs that focus on both traditional and modern training methods. His approach emphasizes the integration of metrics and analytics to track sales performance, ensuring that teams are equipped with the tools necessary for success in a competitive market.
Early Career and Foundation
Jose Escandon began his career in the media industry with iHeartRadio, where he worked as a Promotions Assistant and Morning Show Intern from 2000 to 2003. He later joined Vivial (The Berry Company) in 2003, where he held various roles over eight years, including Account Executive and Client Services Advisor. This early experience laid the groundwork for his extensive career in sales and marketing within the digital advertising space.