Shane Rice
About Shane Rice
Shane Rice is the Director of Demand Generation at Styra, with extensive experience in marketing and growth roles at various companies.
Current Role at Styra
Shane Rice is currently the Director of Demand Generation at Styra, working remotely from Pensacola, Florida, United States. In this role, he is responsible for managing updates across styra.com to improve the go-to-market (GTM) funnel conversion rate. Additionally, he leads the updates and maintenance of the revenue technology stack at Styra.
Previous Experience at BuySellAds
Prior to his current role, Shane Rice served as an Account Executive at BuySellAds in 2023. During his 7-month tenure with the company, he operated remotely within the Pensacola Metropolitan Area, focusing on client acquisition and account management.
Former Director of Growth Marketing at Maze
In 2022, Shane Rice was the Director of Growth Marketing at Maze for 4 months. This role, which was also remote, had him leading various growth marketing initiatives aimed at expanding Maze’s market reach and user base.
Marketing Director Experience at Leviathan Core
From 2021 to 2022, Shane Rice was the Director of Marketing at Leviathan Core. Over a period of 10 months, he oversaw marketing strategies and campaigns designed to enhance the company’s growth and market presence.
Inbound Marketing Manager at GitLab Inc.
Shane Rice was employed at GitLab Inc. as the Manager of Inbound Marketing from 2018 to 2021. In this remote role, he was responsible for managing inbound marketing strategies over a period of three years, contributing to substantial growth in user engagement and acquisition.
Education and Qualifications
Shane Rice holds a Bachelor of Science degree in Communication Studies from Belmont University, where he studied from 2003 to 2004. He also studied at Kilgore College from 2000 to 2002, further solidifying his educational foundation.
Expertise in Marketing Campaigns and Revenue Tech Stack
Shane Rice has demonstrated expertise in developing integrated campaigns that efficiently reach specific audience segments. Notably, he developed ICP-specific campaigns that achieved 10x the average industry effectiveness in reaching IAM audiences. His role at Styra also involves the critical responsibility of managing the revenue technology stack.
Webinar Authorship
Shane Rice has contributed thought leadership in his field, authoring the webinar titled ‘Entitlement Explosion Repair: Policy as Code for Access Control’. This webinar explores policy as code for managing access control, showcasing his expertise in this area.