Anthony Cabrera
About Anthony Cabrera
Anthony Cabrera serves as the Senior Vice President of Customer Growth and Experience at SwagUp, where he has worked since 2021. He has extensive experience in marketing and customer experience across various companies, including roles at TaskRabbit, GoodRx, and Google, and holds degrees from multiple prestigious institutions.
Current Role at SwagUp
Anthony Cabrera serves as the Senior Vice President of Customer Growth and Experience at SwagUp. In this role, he is responsible for overseeing and implementing marketing campaigns across various digital channels, including social media and paid advertising. He collaborates with product and design teams to enhance user experience and optimize conversion rates. His focus is on maximizing return on investment and client key performance indicators through strategic marketing efforts.
Professional Experience
Prior to his current position at SwagUp, Anthony Cabrera held several key roles in various organizations. He worked at Pavilion (Revenue Collective) as a member from 2021 to 2022. He served as the Director of Customer Experience and Growth Technology at TaskRabbit IKEA from 2019 to 2021. Additionally, he has experience as a Marketing Manager at Google and as the Head of Marketing for Retention at Product Madness. His career also includes roles at GoodRx and HelloFresh, where he focused on customer retention and strategic partnerships.
Education and Expertise
Anthony Cabrera has a diverse educational background. He studied at NYU Stern School of Business, where he earned two Bachelor of Science degrees in Marketing and Economics. He also attended Columbia Engineering, focusing on Mechanical Engineering, and East China Normal University, where he studied Chinese Language and East Asian Culture. His expertise lies in international business, particularly with a focus on East Asian markets, and he has a strong foundation in executing localized marketing strategies.
Entrepreneurial Ventures
In addition to his corporate roles, Anthony Cabrera is the co-founder and CEO of Alkymē, a position he has held since 2020. He has also taken on fractional CMO roles at various companies since 2022. His entrepreneurial experience complements his extensive background in marketing and customer growth, allowing him to apply his skills in different business contexts.
Achievements in Marketing and Growth
Throughout his career, Anthony Cabrera has been responsible for creating and managing annual marketing budgets aimed at maximizing ROI and client KPIs. He has expertise in executing localized marketing efforts across the United States, EMEA, and APAC regions. His strategic approach to marketing has led to successful campaigns and enhanced user experiences in the organizations he has worked with.