Robby Halford
About Robby Halford
Robby Halford serves as the Head of GTM Enablement at Teamwork.com, a position he has held since 2023. With extensive experience in sales enablement across various companies, he focuses on driving revenue growth through strategic education and insights.
Work at Teamwork
Robby Halford serves as the Head of GTM Enablement at Teamwork.com since 2023. In this role, he manages the sales kickoff program, ensuring alignment with the company's goals and strategies. His responsibilities include providing insights and analytics to influence deal strategy and execution, which contributes to increased seller productivity. Halford collaborates with product marketing and revenue operations to refine competitive intelligence and pricing strategies, focusing on enabling revenue growth through strategic education and insights.
Previous Experience in Sales Enablement
Prior to his current role, Robby Halford held several positions in sales enablement across various organizations. He worked at Sparrow as Head of Revenue Enablement from 2022 to 2023. At Malwarebytes, he served as Director of Sales Enablement from 2018 to 2020 and as Senior Director of Sales Readiness for six months in 2020. He also held roles at ExactTarget, Heap, Oracle, Xactly Corp, and Appirio, where he developed and delivered scalable ramp programs and sales coaching initiatives to enhance sales team performance.
Educational Background
Robby Halford has an extensive educational background. He earned a Bachelor of Arts (B.A.) in Liberal Arts and Sciences from California State University, Chico, from 2000 to 2003. He then pursued a Master of Arts (M.A.) in Educational Leadership and Administration at the same institution from 2007 to 2009. Halford further advanced his studies at Indiana University Bloomington, where he achieved a Doctor of Education (Ed.D.) in Instructional System Technology from 2013 to 2020.
Focus on Sales Performance
Robby Halford emphasizes enabling revenue growth through strategic education and insights. He has developed and delivered scalable ramp programs and sales coaching initiatives aimed at enhancing sales team performance. His work includes providing insights and analytics that influence deal strategy and execution, which are critical for increasing seller productivity. Halford's collaborative efforts with product marketing and revenue operations contribute to refining competitive intelligence and pricing strategies.