Liliana Rodríguez Cervantes
About Liliana Rodríguez Cervantes
Liliana Rodríguez Cervantes is a Growth Marketing Manager at Terapify, where she plans and executes branding and performance marketing campaigns. She specializes in optimizing acquisition channels and has a background in various marketing roles across multiple companies.
Work at Terapify
Liliana Rodríguez Cervantes serves as the Growth Marketing Manager at Terapify, a position she has held since 2021. In this role, she is responsible for planning and executing branding and performance marketing campaigns. Her work focuses on optimizing various acquisition channels, including SEM, paid marketing, social media, influencer marketing, and email. She previously worked as the Marketing Lead at Terapify from 2020 to 2021, where she contributed to the company's marketing strategies. Liliana has played a key role in designing and implementing inbound marketing strategies aimed at educating the public about mental health.
Previous Experience
Before joining Terapify, Liliana held several marketing positions. She worked as a Marketing and Strategic Partnerships Specialist at Survmetrics from 2014 to 2015. She also served as a Project Leader and later as a Project Manager at Central Media from 2015 to 2018. Additionally, she was the Growth Marketing Manager at Apurata from 2019 to 2020. These roles provided her with a diverse background in marketing and project management across different organizations.
Education and Expertise
Liliana has a solid educational background in marketing and business. She studied at Universidad Autonoma de Tamaulipas, earning a degree in Ingeniería Comercial from 2008 to 2012. She also participated in an academic exchange program at Universidad de Santiago de Chile in 2011. Furthering her expertise, she completed a Diplomado en Marketing Digital at Escuela de Internet from 2018 to 2019 and studied Growth Marketing at Coderhouse from 2021 to 2022.
Skills in Marketing Strategy
Liliana specializes in various aspects of marketing strategy, particularly in optimizing acquisition channels. Her expertise includes SEM, paid marketing, social media, influencer marketing, and email marketing. She collaborates closely with data and product teams to create initiatives focused on improving user conversion rates, demonstrating her ability to integrate marketing efforts with data-driven decision-making.