Andrea Peterson Whelan
About Andrea Peterson Whelan
I'm an LA-based art director & design manager, specializing in performance & growth marketing. I help brands achieve their marketing goals, with engaging visuals, messaging & brand positioning that converts. I currently lead an in-house, Paid Social creative team for a successful & growing startup in LA, creating lifestyle and UGC ads for Facebook, Instagram, TikTok, YouTube & Snapchat. I successfully brought all paid social ads 100% in-house, outperforming our agency, back in 2021. Our work has been named "best in class" by Meta for creative diversity, and we consistently surpass our growth goals for converting new members, CPA, CTR, and Hook Rates (even "in this economy"). Our team's ads have garnered well over 100 million views. In Q3 2023, we've doubled our member growth YoY via paid social, while reducing CPA substantially. I discovered my love for storytelling through UGC video in 2020, inspired & made curious by the rise of TikTok, Instagram Reels & WFH culture, and haven’t looked back. As a former college & professional athlete, I have a competitive nature that easily transfers to performance marketing, as well as a passion for working with mission-driven brands and startups – with experience in Health & Wellness, Skincare, and Travel industries. When I finished competing on the AVP Beach Volleyball Tour, I combined my passion for sports & design to create Rocks de Vie, a sports wellness brand, making temporary tattoos for girls in sports – inspiring female athletes to have confidence and believe in themselves. It all started with a Pin that went viral, and now over 50,000 girls around the nation and across multiple sports have worn the tattoos while competing with their teams. Portfolio: www.andreapetersonwhelan.com