Sarah Mannheim
About Sarah Mannheim
Sarah Mannheim is a Digital Analyst with extensive experience in data analysis and procurement. She has worked for various organizations, including Tinuiti and SMS Assist, and has developed methodologies for optimizing media and creative strategies.
Current Role at Tinuiti
Sarah Mannheim has been working at Tinuiti as a Digital Analyst since 2019. In this role, she leads analytics engagement for multiple clients, managing both internal and external communications. Her responsibilities include producing recommendations for creative and media optimizations and providing mentorship to other analysts within the organization.
Previous Experience at SMS Assist, L.L.C.
Sarah Mannheim worked at SMS Assist, L.L.C. in two capacities. Initially, she served as Procurement Manager for six months in 2015. Following this role, she worked as a Data Analyst and Reporting Manager from 2015 to 2016. During her time there, she developed and standardized a naming taxonomy for use across multiple clients and channels, which facilitated the integration of detailed cross-platform data in Tableau Prep or custom SQL.
Education and Expertise
Sarah Mannheim studied at DePaul University, where she earned a Bachelor of Science (B.S.) in Computing and Digital Media from 2007 to 2011. Her education has provided her with a strong foundation in digital analytics, data management, and reporting methodologies.
Professional Background
Sarah has a diverse professional background in various roles related to data analysis and administration. She has held positions at PUBLIC Hotels, Ardent IO, Leo Burnett, Fogo de Chão, Jewish United Fund of Metropolitan Chicago, and Borders. Her experience includes roles such as Lead Receiver/Admin Assistant, Digital Analyst, Office Administrator, and Purchasing Agent.
Technical Skills and Contributions
Throughout her career, Sarah Mannheim has built and optimized Tableau Prep flows for enhanced dashboard functionality. She has created templates in Tableau Desktop specifically for Forecasting, Pacing, and Projection Dashboards. Additionally, she has employed methodologies such as A/B testing, Halo Analysis, and Cohort Analysis to produce actionable insights for creative and media optimizations.