Bruno Goullin

Bruno Goullin

Automotive Channel Marketing Manager @ TomTom

About Bruno Goullin

Bruno Goullin is the Automotive Channel Marketing Manager at TomTom, with extensive experience in marketing roles across the automotive and technology sectors.

Current Role

Bruno Goullin is currently serving as the Automotive Channel Marketing Manager at TomTom. His tenure at the company spans from 2011 up to the present, based in Arcueil, Île-de-France, France. In this role, he has been instrumental in developing and implementing marketing strategies for major automotive accounts, including Renault and Stellantis. He focuses specifically on embedded navigation systems, driving the growth of these offerings within the market.

Previous Roles at TomTom

Prior to his current position, Bruno Goullin held several roles at TomTom. In 2010, he worked as a Product Research Manager in the Amsterdam Area, Netherlands for 8 months. From 2008 to 2010, he served as the Go to Market and Category Manager. Earlier, he fulfilled the role of Trade Marketing Manager from 2003 to 2007 in Boulogne Billancourt. These positions have solidified his expertise in go-to-market strategies, category management, and trade marketing.

Industry Experience

Before joining TomTom, Bruno Goullin worked as a Trade Marketing Manager at Handspring from 2001 to 2003. His responsibilities included developing trade marketing strategies, along with managing the execution of these strategies to enhance market presence and sales performance. This role provided him with significant experience in trade marketing within the technology sector.

Education and Training

Bruno Goullin has a solid educational background with a degree from the European Sales Institute, where he studied from 1987 to 1991. His early education included attending Externat des Enfants Nantais in 1970. These academic experiences laid the foundation for his professional expertise in marketing and business management.

Marketing Strategies and Initiatives

Throughout his career, Bruno Goullin has been actively involved in various marketing activities. He has played a key role in go-to-market strategies, product launches, training programs, and packaging initiatives. Additionally, he has implemented best practices to enhance the aftermarket business for content and connected services, maintaining close relationships with European subsidiaries to tailor marketing strategies to regional needs and drive business growth.

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