Shawn Ellis
About Shawn Ellis
Shawn Ellis is a Senior Digital Marketing Manager and Demand Generation Campaign Manager at Townsquare Interactive, specializing in SEM and social media since 2021. He has extensive experience in digital marketing, SEO, and PPC advertising, with a strong educational background in computer software engineering and business administration.
Work at Townsquare Interactive
Shawn Ellis has been serving as the Senior Digital Marketing Manager and Demand Generation Campaign Manager at Townsquare Interactive since 2021. Based in Charlotte, North Carolina, he focuses on search engine marketing (SEM) and social media strategies. His role involves managing digital marketing initiatives that contribute to the company's growth and visibility in the market.
Education and Expertise
Shawn Ellis holds a Bachelor's Degree in Business Administration with a concentration in Computer Information Systems from Campbell University, which he completed from 1995 to 1999. He has pursued further education in computer software engineering, achieving Full Stack Web Development Certifications from Codecademy and Free Code Camp in 2016. He also possesses Google Analytics and Google Ads Search Certifications, enhancing his expertise in digital marketing.
Background in Digital Marketing
Prior to his current position, Shawn Ellis worked at Lightcast.com as a Senior Digital Marketing Manager from 2017 to 2020. He also held roles at OmniWebSolutions.com as a Senior SEO, PPC, and SEM Specialist, and Digital Marketing Manager from 2015 to 2020. His experience includes managing substantial SEM and social media marketing campaigns with a multi-million dollar annual ad spend.
Achievements in Digital Marketing
Shawn Ellis has demonstrated significant success in digital marketing, achieving yearly sales revenue exceeding $400,000 through SEO and PPC advertising. He has managed Google Ads and Bing Ads accounts with a budget of $7,000 per month, consistently achieving a positive ROI and low cost per conversion. His efforts have led to first-page rankings for multiple important keywords on Google and Bing.
Technical Skills and Tools
Shawn Ellis has developed a strong skill set in digital marketing and web development. He is experienced in using various tools such as SEMRush, SpyFu, Screaming Frog SEO Spider, Ahrefs, Moz, and Ubersuggest. Additionally, he has expertise in creating and customizing SEO reports using Google Data Studio, which aids in tracking and analyzing marketing performance.