Henita S
About Henita S
Henita S is the Head of Performance Marketing at Transfez, where she has implemented daily reporting systems and developed multi-channel marketing campaigns. With a background in performance marketing education and extensive experience across various companies, she has a strong track record in optimizing marketing effectiveness.
Current Role at Transfez
Henita S serves as the Head of Performance Marketing at Transfez, a position she has held since 2021. In this role, she focuses on implementing daily reporting systems for performance marketing activities, which allows for tracking and optimizing effectiveness. Her leadership includes recruiting and mentoring a dedicated team to meet targeted marketing goals. Henita collaborates closely with the Insight & Analytics team to enhance audience segmentation and customer modeling, contributing to the overall marketing strategy.
Previous Experience in Performance Marketing
Before joining Transfez, Henita S held several key positions in performance marketing. She worked as a Performance Marketing Manager at Zenius from 2020 to 2021, where she managed marketing initiatives. Prior to that, she was a Performance Marketing Specialist at Jobplanet Indonesia in 2017 and a Senior Marketing Specialist at JULO from 2017 to 2019. Her experience also includes roles at MicroAd Indonesia and DDB GROUP Indonesia, where she developed skills in digital marketing and campaign management.
Educational Background
Henita S earned her Bachelor's degree in Business Management from Bakrie University, where she studied from 2008 to 2012. This educational foundation provided her with essential knowledge and skills applicable to her career in performance marketing and business strategy.
Teaching Experience
Henita S served as a Performance Marketing Lecturer at Purwadhika Digital Technology School from 2021 to 2022. In this role, she shared her expertise in performance marketing with students, contributing to their understanding of digital marketing strategies and practices.
Marketing Strategies and Campaigns
Throughout her career, Henita S has executed successful SEO, ASO, and SEM strategies to enhance marketing performance. She has developed comprehensive multi-channel retention, growth, and re-activation lifecycle campaigns, demonstrating her ability to create effective marketing initiatives that drive results.