Geeta Saraf

Geeta Saraf

Associate Product Manager @ Turtlemint

About Geeta Saraf

Geeta Saraf is an Associate Product Manager at Turtlemint, where she integrates insurance products onto the portal and leads a team in agile practices. She has a background in computer engineering and has previously worked in various roles at Barclays, focusing on product analytics and user experience.

Work at Turtlemint

Geeta Saraf holds the position of Associate Product Manager at Turtlemint. In this role, she is responsible for integrating products from various insurers across multiple categories, including Health, Life, Extended Warranty, and Personal Accident, onto the Turtlemint portal. She leads a team of engineers and designers, employing agile methodologies such as weekly sprints and daily scrums to ensure efficient project management. Additionally, she coordinates with multiple insurers and third-party sources to facilitate product onboarding and implementation.

Education and Expertise

Geeta Saraf studied Computer Engineering at Chatrapati Sahuji Maharaj Kanpur University in Kanpur. She also holds a Bachelor of Technology degree from Veermata Jijabai Technological Institute (VJTI), where she completed her studies from 2012 to 2015. Her educational background provides her with a solid foundation in technology, which she applies in her current role in product management.

Background in Barclays

Before joining Turtlemint, Geeta Saraf worked at Barclays in various capacities. She served as a Siebel Developer - Nimble for six months in London from 2015 to 2016. Following this, she worked as a Business Analyst and Web Developer - Specs from 2015 to 2018, accumulating three years of experience. Additionally, she held the position of User Interface Analyst and Lead for Cost Management using Blockchain Technology for one month in 2016. Her diverse roles at Barclays contributed to her expertise in product development and analytics.

Product Development Initiatives

Geeta Saraf has been involved in several key product development initiatives. She developed a Help Center aimed at enhancing user experience and optimizing operational efficiency. Furthermore, she launched a B2B journey for HDFC Bank agents to facilitate the sale of Extended Warranty and ADLD policies on both desktop and mobile platforms. Her focus on product analytics allows her to track performance across multiple platforms effectively.

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