Vasu Gupta
About Vasu Gupta
Vasu Gupta is a Manager of Content at Turtlemint, where he oversees content quality and strategy. He has a background in MBA from Birla Institute of Management Technology and previously interned at Bajaj Allianz Life.
Current Role at Turtlemint
Vasu Gupta serves as the Manager of Content at Turtlemint, where he has been employed since 2021. In this role, he is responsible for curating and managing the content calendar, ensuring that all content undergoes thorough quality and technical checks prior to publication. His contributions have significantly enhanced the content strategy of the organization.
Previous Experience at Bajaj Allianz Life
Prior to his current position, Vasu Gupta completed a summer internship at Bajaj Allianz Life in 2021. This two-month internship took place in Delhi, India, and provided him with foundational experience in the insurance sector, contributing to his professional development.
Education and Expertise
Vasu Gupta holds a Post Graduate Diploma in Management (PGDM) from the Birla Institute of Management Technology (BIMTECH), where he studied from 2020 to 2022. His academic background has equipped him with the skills necessary for effective content management and strategy in the insurance industry.
Content Development Initiatives
At Turtlemint, Vasu Gupta has developed educational content for the company's YouTube channel, Insurance Gyan, focusing on lead generation and customer engagement. He has also conducted paid webinars on utilizing ChatGPT and AI tools to enhance insurance product pitches, contributing to direct revenue growth.
Collaboration and Vendor Management
Vasu Gupta has collaborated with various insurance companies to create content that elucidates their product catalogues and supports sales pitches. Additionally, he has negotiated with vendors for outsourced content, ensuring timely delivery and alignment with the company's requirements.