Nicole Gates
About Nicole Gates
Nicole Gates is the Senior Director of Global Demand Generation at Varonis, with extensive experience in B2B SaaS marketing and team development.
Company: Varonis
Nicole Gates currently holds the position of Senior Director of Global Demand Generation at Varonis, a role she began in 2024. Prior to this, she served as Director of Global Demand Generation at Varonis from 2022 to 2024. At Varonis, she oversees critical aspects of marketing, including Demand Generation, Content Marketing, Digital Marketing, and Marketing Operations.
Title: Senior Director of Global Demand Generation
As Senior Director of Global Demand Generation, Nicole Gates is responsible for driving Varonis's global marketing efforts. She manages four distinct teams: Demand Generation, Content Marketing, Digital Marketing, and Marketing Operations. This role leverages her extensive experience in B2B SaaS and her specialization in go-to-market strategies to enhance the company's global marketing reach.
Previous Roles at Varonis
Before becoming the Senior Director of Global Demand Generation at Varonis in 2024, Nicole Gates served as the Director of Global Demand Generation from 2022 to 2024. Her tenure at Varonis highlights her progressive career in marketing and her expertise in shaping comprehensive demand generation strategies.
Education and Expertise
Nicole Gates pursued a Master's degree in Marketing from London Metropolitan University, graduating in 2014. She also holds a Bachelor of Arts in Communication and Media Studies from the State University of New York at Fredonia, achieved in 2009. Her education has provided her with a solid foundation in marketing and communication, which she has applied across various industries.
Career Background
Nicole Gates has amassed extensive experience in the marketing domain with notable stints at various companies. She served as Director of Marketing at Mongoose in the Buffalo-Niagara Falls Area from 2021 to 2022, and as Digital Marketing Manager, North America, at Columbus McKinnon from 2019 to 2021. Her international experience includes roles such as Marketing Director at World Business & Executive Coach Summit in London and US Marketing Manager and Digital Marketing Executive at PrivateFly. Earlier in her career, she managed social media and content at Guaranteed Rate and interned with the Albright-Knox Art Gallery.