Rob Sobers
About Rob Sobers
Rob Sobers is the Chief Marketing Officer at Varonis, with over a decade of experience in marketing and cybersecurity. He previously worked at Fog Creek Software and Storis Management Systems and holds a Bachelor of Science in Business from The College of New Jersey.
Chief Marketing Officer at Varonis
Rob Sobers has been serving as the Chief Marketing Officer at Varonis since 2011. In this role, he oversees various marketing functions, including growth marketing, product marketing, and demand generation. He is responsible for brand and creative strategies, ensuring that the company's messaging aligns with its core mission to protect data. Rob also focuses on optimizing conversion rates and conducting marketing attribution and ROI analysis to enhance marketing efforts. His leadership extends to managing public relations and analyst relations to maintain the company's reputation in the cybersecurity industry.
Previous Roles and Experience
Before joining Varonis, Rob Sobers worked at Fog Creek Software from 2010 to 2011 as a Member of Technical Staff. There, he gained experience in product design, contributing to the development of well-known platforms like Trello and Stack Overflow. Prior to that, Rob was a Software Developer at Storis Management Systems from 2004 to 2010, where he honed his skills in software engineering. His diverse background in both technical and marketing roles has enabled him to effectively bridge the gap between product development and marketing.
Education and Academic Background
Rob Sobers holds a Bachelor of Science in Business and Economics from The College of New Jersey. His academic background laid the foundation for his comprehensive understanding of business principles, which he has effectively applied to his marketing strategies and leadership roles throughout his career.
SEO and Content Marketing Initiatives
At Varonis, Rob Sobers leads SEO and content marketing initiatives aimed at improving the company's online presence. He focuses on enhancing search engine rankings to reach a broader audience. His strategies have been pivotal in driving website traffic and increasing online engagement, contributing to Varonis's growth as a high-profile cybersecurity company.
Authorship and Contributions
In addition to his professional roles, Rob Sobers co-authored the book 'Learn Ruby the Hard Way.' This publication reflects his expertise in web security and software engineering. His contribution to the book is a testament to his deep understanding of technical subjects and his ability to communicate complex concepts in an accessible manner.