Erica Mansberger
About Erica Mansberger
Erica Mansberger serves as the Head of Brand & Content at Vendah, where she has worked since 2021. She has a diverse background in brand and content roles across various companies in Brazil, including Pier and Grupo Bandeirantes.
Current Role at Vendah
Erica Mansberger serves as the Head of Brand & Content at Vendah, a company that participated in Y Combinator's Winter 2023 batch. She has held this position since 2021, contributing to the company's branding and content strategy in São Paulo, Brasil. Her role involves overseeing the development and execution of brand messaging and content initiatives that align with Vendah's objectives.
Previous Experience at Pier
Prior to her current role, Erica worked at Pier in various capacities. She was a Content Designer from 2018 to 2020, where she focused on creating engaging content. Following this, she took on the role of Brand Creative for six months in 2019 and then served as Brand & Content Lead from 2020 to 2021. Her experiences at Pier contributed to her expertise in brand development and content creation.
Social Media Experience
Erica has a background in social media management, having worked as a Social Media Coordinator at Grupo Bandeirantes - Metro Jornal from 2017 to 2018. In this role, she coordinated social media strategies and content, enhancing the publication's online presence. Earlier, she also worked as a Social Media professional at Linhas Comunicação for five months in 2012.
Education and Academic Background
Erica studied Communication and Media Studies at Pontifícia Universidade Católica de São Paulo, completing her degree in Comunicação em Multimeios from 2009 to 2012. Additionally, she attended Chelsea College of Art & Design in 2009 for a Summer Course in Design and Applied Arts. Her foundational education was completed at Escola Waldorf Rudolf Steiner, where she studied from 1995 to 2008.