Marcelo Canovas
About Marcelo Canovas
Marcelo Canovas is the Co-Founder and COO of Vendah, a position he has held since 2021. He has a background in production engineering from the University of São Paulo and has co-founded several companies, including Liv Up and UseBike.
Work at Vendah
Marcelo Canovas serves as the Co-Founder and Chief Operating Officer (COO) at Vendah, a position he has held since 2021. Based in São Paulo, Brazil, he plays a crucial role in the company's operations and strategic direction. His leadership contributes to the growth and development of Vendah, focusing on enhancing operational efficiency and driving business success.
Previous Experience
Before his tenure at Vendah, Marcelo Canovas co-founded Liv Up, where he worked from 2016 to 2020 as the Co-Founder responsible for Marketing and Product Growth. He also co-founded UseBike, contributing to the company's establishment from 2015 to 2016. Earlier in his career, he gained experience as an intern in Business Development at Rocket Internet GmbH in 2013. His diverse roles have equipped him with a broad skill set in entrepreneurship and business development.
Education and Expertise
Marcelo Canovas studied at Universidade de São Paulo (USP), where he earned a degree in Engenharia de Produção from 2009 to 2013. His academic background provided him with a solid foundation in production engineering principles. Additionally, he worked as an Undergraduate Researcher at InovaLab@POLI for three months in 2012, which further enriched his expertise in innovation and research within the engineering field.
Background
Marcelo Canovas has a background in entrepreneurship and business development, with significant experience in the startup ecosystem in São Paulo, Brazil. His career trajectory includes various roles that emphasize his commitment to innovation and growth in the technology and service sectors. His work spans multiple industries, showcasing his adaptability and strategic thinking.