Andrew Herta
About Andrew Herta
Andrew Herta serves as the Senior Director of Analytics and Strategy for Marketing, CRM, and Customer at Vroom, where he has worked since 2022. He has extensive experience in loyalty and customer relationship management, having held various leadership roles at companies such as Epsilon, Pier 1, and Ansira.
Current Role at Vroom
Andrew Herta serves as the Senior Director of Analytics and Strategy – Marketing, CRM, & Customer at Vroom. He has been in this position since 2022, contributing to the company's strategic initiatives. Herta has led the implementation of a unified customer data platform and marketing technology stack, allowing Vroom to leverage its extensive first-party customer data effectively. His role involves optimizing marketing strategies and improving customer engagement.
Previous Experience in Loyalty and CRM
Prior to his current role, Andrew Herta worked at Epsilon, where he held two positions. He served as Senior Director of Strategic Consulting (Loyalty & CRM) for 7 months in 2022 and as Director of Strategic Consulting (Loyalty & CRM) for 2 years from 2020 to 2022. Herta also worked at Cheetah Digital as a Senior Loyalty Strategist for 8 months in 2020, focusing on loyalty programs and customer relationship management.
Background in Insights and Strategy
Andrew Herta has a robust background in insights and strategy, having worked at Ansira for several years. His roles included Manager - Insights and Strategy from 2017 to 2019, Senior Insights Analyst from 2015 to 2017, and Insights Analyst from 2013 to 2015. During his tenure at Ansira, he developed expertise in data analysis and strategic planning, which he later applied in his roles at Vroom and Epsilon.
Education and Qualifications
Andrew Herta studied at the University of North Texas, where he earned a Bachelor of Arts degree. His educational background laid the foundation for his career in analytics, marketing, and customer relationship management, enabling him to develop the skills necessary for his various roles in the industry.
Achievements at Vroom
At Vroom, Andrew Herta achieved a reduction of approximately $100,000 in technology costs in 2023. He implemented strategic optimizations that led to a 30% reduction in performance marketing spend while maintaining consistent conversion rates. Additionally, he reactivated 65,000 email members through targeted campaigns, significantly boosting engagement and demonstrating his effectiveness in driving results.