Sal Lo Piccolo
About Sal Lo Piccolo
Sal Lo Piccolo is a Marketing Manager with extensive experience in digital advertising and marketing analysis. He has successfully led initiatives to optimize Facebook campaigns and improve marketing strategies at various companies, including Vroom and Altice USA.
Work at Vroom
Sal Lo Piccolo has been serving as the Marketing Manager at Vroom since 2018. In this role, he has focused on enhancing the company's marketing strategies and optimizing digital advertising efforts. He successfully transitioned Facebook campaigns to in-house management and onboarded the Smartly platform, which streamlined campaign management and improved overall performance.
Previous Experience at Altice USA
Before joining Vroom, Sal Lo Piccolo worked at Altice USA, where he held the position of Director of Digital Advertising and Media Strategy from 2006 to 2017. During his tenure, he was responsible for overseeing digital marketing initiatives and media strategies, contributing to the company's growth in the digital space.
Career at Cendant Car Rental Group
Sal Lo Piccolo worked at Cendant Car Rental Group, specifically with Avis and Budget Rent A Car, from 2000 to 2005 as Manager of Marketing Analysis. His role involved analyzing marketing data and strategies to optimize performance in the car rental sector while based in Parsippany, NY.
Education and Expertise
Sal Lo Piccolo holds a Bachelor of Arts in Economics from Stony Brook University, where he studied from 1987 to 1991. He also earned a Master of Business Administration in Finance from Adelphi University, completing his studies from 1992 to 1994. His educational background provides a strong foundation for his expertise in marketing and analysis.
Achievements in Marketing
Throughout his career, Sal Lo Piccolo has achieved significant results in marketing. He accomplished a 47% decrease in Facebook cost per lead through improved geo/audience targeting and creative optimizations. Additionally, he grew vehicle sales from paid search by 61% and increased brand keyword impression share by 13 percentage points compared to Q4 2018.