Derek Sweet
About Derek Sweet
Derek Sweet is the Head of Data at Waitwhile, with a background in marketing and data science, specializing in advanced data analysis techniques.
Title
Derek Sweet is currently the Head of Data at Waitwhile, where he has been working since 2021.
Company Experience
Derek Sweet has an extensive background in data science and analytics, holding various roles at multiple organizations. He served as VP, Analytics & Data Science at Media Assembly from 2018 to 2020, and Director, Analytics & Data Science from 2017 to 2018. Prior to that, he was employed at Carat USA, where he held multiple positions, including Associate Director, Audience Intelligence Center; Supervisor, Data & Analytics; Digital Media Analyst; and Digital Media Planner from 2012 to 2017. Derek also worked at Starcom MediaVest Group as a Digital Media Intern in 2011.
Education and Expertise
Derek received a Master's degree in Data Science from Università degli Studi di Padova, focusing on Cognitive, Social, and Economic Data Analytics, which he completed in 2022. He also earned a Bachelor of Business Administration in Marketing from Saginaw Valley State University in 2012. His expertise includes advanced data analysis techniques such as Media Mix Modeling and Multi-Touch Attribution, and he is proficient in technical skills including Python, R, and SQL.
Career Transition to Data Science
Transitioning from a decade-long career in marketing and online advertising to data science, Derek leverages his extensive experience to enhance data-driven decision-making. His educational pursuits and professional roles reflect a deep understanding of how data science can intersect with psychology and human behavior to optimize marketing strategies.
Background in Marketing
Derek Sweet began his career in marketing, holding roles such as Student Marketing Manager and Marketing System Leader at Saginaw Valley State University, as well as Marketing Intern at ProVisions, LLC. His foundational expertise in marketing strategy allows him to uniquely integrate data science into marketing success.