Jakob Larsson Stern, MBA
About Jakob Larsson Stern, MBA
Jakob Larsson Stern is a Product Marketing Manager at Waitwhile with a background in business analysis, project leadership, and community sales.
Professional Background
Jakob Larsson Stern currently serves as the Product Marketing Manager at Waitwhile, where he has worked since 2023. Prior to this role, he held the position of Associate Product Marketing Manager at the same company for a year from 2022 to 2023. Before joining Waitwhile, Stern worked at Brighter AB as a Business Analyst & Project Lead and had a stint as the Community Sales Lead. With experience spanning multiple roles across various industries, Stern has held positions such as Business Operations & Strategy Associate at GoToMarketUSA, Graduate Research Assistant at the Center for International Trade and Transportation, and several other roles in sales, finance, and business development.
Education and Expertise
Jakob Larsson Stern holds a Master of Business Administration (MBA) from California State University-Long Beach, where he studied from 2017 to 2019. Stern also pursued studies in Business Administration and Management at the University of California, Irvine, and earned a Bachelor's Degree in Business Administration and Management, Marketing from Lunds universitet. Additionally, he studied Web Development and Programming at the Blekinge Institute of Technology. This diverse educational background supports his expertise in marketing strategy, problem-solving, and organizational skills.
Achievements in Marketing Initiatives
Throughout his career, Jakob Larsson Stern has been involved in several notable marketing initiatives. He contributed to the rollout of Waitwhile 3.0 and worked on the launch of Salesforce integration. His work includes developing searchable dropdowns for resources and services, creating an at-capacity state indicator for resources, and enhancing information display and activity tracking in visit details. Stern's contributions extend to streamlining the customer-facing registration flow, developing new message types for visit and booking changes, and introducing a URL shortener for SMS. He also worked on developing chat messages on the status page, demonstrating his impact on improving user experience.
Career in Business Operations
Jakob Larsson Stern's career in business operations includes a role at GoToMarketUSA as a Business Operations & Strategy Associate, where he worked for three years. He supported more than a dozen European SMEs in their expansion efforts to the U.S. market and held positions focused on strategy and business development. His early career includes a role as Management Associate - Head of Finance & Operations at the Swedish American Chamber of Commerce in San Diego, as well as stints in roles such as Business Development Intern and Accounting Clerk.
Product Marketing Expertise
With a focus on turning consumer understanding into accurate value propositions, Jakob Larsson Stern excels in developing marketing strategies. His work at Waitwhile as a Product Marketing Manager involves handling product updates and improvements, including participation in the rollout of Waitwhile 3.0 and other key initiatives. His expertise includes a strong affinity for problem-solving, graphic design, and executional excellence. Stern's ability to prioritize tasks effectively and his critical thinking skills make him a valuable asset in the field of product marketing.