Scott Mc Kenzie
About Scott Mc Kenzie
Scott McKenzie serves as the Content Marketing Lead at Wazoku, where he creates diverse content and manages the editorial calendar. He has a background in psychology and marketing, with previous roles in various organizations including NHS and Mercurius IT.
Current Role at Wazoku
Scott McKenzie serves as the Content Marketing Lead at Wazoku, a position he has held since 2022. In this role, he is responsible for producing a diverse range of content types, including articles, white papers, blogs, email marketing messages, case studies, presentation content, survey reports, and web copy. He develops and maintains an editorial calendar and written guidelines to ensure consistent content delivery. Scott stays updated with the latest industry trends and customer challenges to enhance the editorial calendar, ensuring that the content remains relevant and engaging.
Previous Experience in Marketing and Psychology
Scott McKenzie has a background in both marketing and psychology. He worked as a Marketing Manager at Mercurius IT from 2020 to 2022, where he focused on developing marketing strategies. Prior to that, he held various roles including Marketing Assistant at TwentyCi for six months in 2020 and Assistant Psychologist at NHS for three months in 2019. His experience also includes volunteering at Oxfordshire Mind in 2019 and working as a Teaching Assistant at Cheney School from 2018 to 2019.
Educational Background in Psychology and Social Sciences
Scott McKenzie studied at the University of Dundee, where he earned a degree in Psychology with a 2:1 classification from 2014 to 2018. He also attended Perth College UHI, where he completed a Higher National Certificate (HNC) in Social Sciences from 2013 to 2014. His educational background provides a strong foundation for his roles in content marketing and psychology-related positions.
Content Creation and SEO Expertise
In his current role, Scott McKenzie produces various content formats while applying SEO best practices to ensure that the content resonates with target audiences. He utilizes tools such as Google Analytics, HubSpot, and social media analytics to measure and improve content performance. His focus on high-quality content creation and performance metrics supports the overall marketing strategy at Wazoku.