Peter Francis
About Peter Francis
Peter Francis is the Co-Founder and Chief Growth Officer at Xembly, bringing over 15 years of experience in growth marketing and product analytics. He has held leadership roles at notable companies such as Amazon, T-Mobile, and Qualtrics, and currently advises B2B SaaS companies through Isotope Ventures Fund.
Work at Xembly
Peter Francis serves as the Co-Founder and Chief Growth Officer at Xembly, a position he has held since 2020. In this role, he applies his extensive experience in growth marketing and product analytics to drive the company's strategic initiatives. His leadership is characterized by a data-driven approach, focusing on optimizing growth strategies and enhancing market research capabilities.
Professional Experience
Peter Francis has a diverse professional background with significant roles in various organizations. He worked at Amazon as the Category Leader for Kindle Devices from 2009 to 2011, where he played a key role in launching and growing the Kindle category. He held multiple positions at T-Mobile, including Vice President of Digital Growth & Acquisition and Vice President of Digital Customer Direct. Additionally, he served as the Head of Global Growth at Qualtrics and has been involved with Diamond Capital and Isotope Ventures Fund.
Education and Expertise
Peter Francis earned his Ph.D. in Industrial Engineering & Management Sciences from Northwestern University, completing his studies from 2002 to 2006. His academic background supports his analytical approach to growth marketing and product analytics. He holds multiple patents in SEO and mobile commerce, reflecting his expertise in digital business optimization and innovation.
Achievements in Growth Marketing
With over 15 years of experience in scaling and optimizing digital businesses, Peter Francis has a strong track record in driving growth and innovation. He has been instrumental in advising and investing in several B2B SaaS companies through his roles at Diamond Capital and Isotope Ventures Fund. His leadership in various capacities has contributed to the expansion of digital product offerings and market reach for the companies he has worked with.