Esther Koo
About Esther Koo
Esther Koo is a Product Marketing Manager with extensive experience in marketing communications and public relations. She has held various roles at Southard Communications since 2014 and has a background in criminology and marketing from Simon Fraser University and the University of Illinois at Urbana-Champaign.
Current Role at Southard Communications
Esther Koo serves as a Marketing Communications Consultant and Management Consultant - Communications and Marketing at Southard Communications. She has held these positions since 2014, contributing to the company's marketing strategies and communication efforts for nearly a decade. Her role involves developing effective marketing communications and providing strategic guidance to enhance client engagement.
Previous Experience in Marketing and Public Relations
Prior to her current roles, Esther Koo worked as Vice President at Southard Communications from 2010 to 2014. She also held the position of Senior Vice President of Strategic Partnerships at Shareablee, Inc for five months in 2014. Earlier in her career, she worked as Marketing and Public Relations staff for Vancouver Fashion Week for one month in 2004, where she gained initial experience in the fashion industry.
Educational Background
Esther Koo studied at Simon Fraser University, where she earned a Bachelor's degree in Criminology. She also attended the University of Illinois at Urbana-Champaign, focusing on Marketing. Additionally, she completed her secondary education at Sir Winston Churchill Secondary School.
Contributions to Industry Organizations
Esther Koo has led marketing and audience acquisition efforts for The Advertising Research Foundation, which is recognized as a leading industry association for media research. She has also acted as a spokesperson for the ClearPath Foundation, where she was responsible for developing and executing media relations strategies.
Sales Collateral Development for Canvs.tv
In her professional career, Esther Koo developed sales collateral that included updated brand messaging and product positioning for Canvs.tv, an emotional analytics company. This work contributed to enhancing the company's market presence and communication strategies.