Annaliese Peterson
About Annaliese Peterson
Annaliese Peterson serves as the Director of Operations at 22squared, Inc., where she has worked since 2021. With extensive experience in digital media and operations, she has developed best practices and facilitated collaboration across teams.
Current Role at 22Squared
Annaliese Peterson serves as the Director of Operations at 22Squared, Inc., a position she has held since 2021. In this role, she focuses on Ad Operations, Analytics, Media, and Technology. She has developed operational best practices by integrating media expertise into workflow definitions and project timelines. Her responsibilities include facilitating cross-functional collaboration sessions to address strategic topics and ensure alignment among teams.
Previous Experience at GTB
Prior to her current role, Annaliese Peterson worked at GTB as the Vice President and Digital Media Director from 2001 to 2016. During her 15 years at GTB, she gained extensive experience in digital media strategies and operations, contributing to the company's growth and success in the industry.
Experience at Adaptly and Carat USA
Annaliese Peterson held the position of Vice President of Accounts at Adaptly from 2016 to 2018. Following her tenure at Adaptly, she worked at Carat USA as Vice President Director for a period of 10 months in 2019 to 2020. In these roles, she managed key vendor and partner relationships, including contract renewals and reviews, and coordinated the acquisition of resources to enhance productivity.
Educational Background
Annaliese Peterson earned her Bachelor of Arts degree from Western Michigan University. Her educational background has provided her with a strong foundation for her career in operations and digital media.
Operational Management and Auditing
In her various roles, Annaliese Peterson has performed quarterly audits on third-party tools and software to ensure security measures are in place. She has coordinated the acquisition of both staff and tools/systems to optimize productivity and strategic output, demonstrating her commitment to operational excellence.