Julie Rechlicz
About Julie Rechlicz
Julie Rechlicz serves as the Director of Data Governance, Strategy & Attribution at 22Squared, where she focuses on enhancing data quality and governance processes. With over two decades of experience in media and analytics, she has held various leadership roles and has a background in marketing and advertising.
Current Role at 22Squared
Julie Rechlicz currently serves as the Director of Data Governance, Strategy & Attribution at 22Squared. In this role, she focuses on enhancing data governance processes through the implementation of a risk scoring system that prioritizes mitigation and process design opportunities. She has developed a comprehensive knowledge map of core client data flows and touchpoints, which aids in improving data governance. Additionally, she creates client-facing reports and recurring quality updates to ensure transparency and accountability in data governance.
Previous Experience at 22Squared
Julie Rechlicz held multiple positions at 22Squared, starting as a Media Supervisor from 2016 to 2021, where she worked for five years in the Tampa/St. Petersburg area. She then advanced to the role of Associate Director, Project Management - Media & Analytics for eight months in 2021, followed by a brief tenure as Director, Media & Analytics for five months in 2022. During her time at 22Squared, she established a routine quality audit structure to ensure sustainable data quality across various workflows.
Career at Moveo Integrated Branding
Before joining 22Squared, Julie Rechlicz worked at Moveo Integrated Branding as the Director of Media Services from 1998 to 2016. Over her 18-year tenure, she managed various media services and contributed to the development of strategic media initiatives. This experience provided her with a solid foundation in media planning and analytics.
Fitness Instruction Experience
In addition to her roles in media and analytics, Julie Rechlicz has been a Group Fitness Instructor at LIFETIME FITNESS since 2001. With over 23 years of experience in this position, she has contributed to the fitness community in the Tampa/St. Petersburg area, demonstrating her commitment to health and wellness.
Educational Background
Julie Rechlicz studied at the University of Illinois Chicago, where she focused on Marketing and Advertising. She achieved a Bachelor of Science (B.S.) degree during her studies from 1991 to 1992. This educational background has equipped her with the necessary skills and knowledge to excel in her career in media and analytics.