Mackenzie Chaudhry
About Mackenzie Chaudhry
Mackenzie Chaudhry serves as the Associate Media Director at 22squared, Inc., where she has worked since 2021. With a background in media planning and buying, she has collaborated with various brands and organizations, utilizing advanced tools and databases for effective media strategies.
Work at 22Squared
Mackenzie Chaudhry has been serving as the Associate Media Director at 22Squared, Inc. since 2021. In this role, she utilizes various databases and tools for media planning, including Mediamark Research Intelligence, Scarborough Research, and Google Adwords. Her responsibilities include strategizing and executing media campaigns that align with client objectives and budgets.
Education and Expertise
Mackenzie Chaudhry holds a Bachelor of Arts degree in Advertising with a focus on Account Management from Temple University, where she studied from 2007 to 2010. Prior to that, she attended Lock Haven University of Pennsylvania from 2005 to 2007. Her educational background has equipped her with the skills necessary for effective media planning and buying.
Background in Media Planning
Before joining 22Squared, Mackenzie Chaudhry worked at Zimmerman Advertising as an Integrated Media Planning Supervisor from 2015 to 2021. She also held the position of Associate Media Director at the same company during this period, focusing on media strategies in the Miami/Fort Lauderdale area. Earlier in her career, she served as a Senior Media Planner at Lehigh Mining & Navigation from 2013 to 2015.
Experience with Notable Brands
Mackenzie Chaudhry has worked on media campaigns for various notable brands, including Trex, Penn Medicine, and La-Z-Boy. Her extensive experience encompasses managing media budgets ranging from $10,000 to $100 million, showcasing her ability to handle diverse client needs.
Involvement in Cultural and Tourism Organizations
Mackenzie has been involved in media planning for cultural and tourism organizations, including the Greater Philadelphia Tourism Corporation and the Philadelphia International Festival of the Arts. Her work in this area highlights her commitment to promoting cultural initiatives and enhancing tourism through strategic media planning.