Maddy Apsey
About Maddy Apsey
Maddy Apsey serves as the Senior Vice President and Director of Digital Investment at 22Squared, where she has worked since 2022. With extensive experience in digital media, she leads a team of over 30 specialists and manages strategies for notable clients such as Publix and Grammarly.
Work at 22Squared
Maddy Apsey has been with 22Squared since 2021, initially serving as Group Media Director, Digital Investment for eight months before advancing to Senior Vice President, Director of Digital Investment in 2022. In her current role, she manages digital investment practices, focusing on innovative media solutions. Apsey oversees a team of over 30 digital media tacticians who specialize in programmatic, social, and search media. She leads digital media strategies for high-profile clients, including Publix, Grammarly, and Southeast Toyota.
Previous Experience in Media Management
Prior to her current position, Maddy Apsey held several roles in media management. She worked at 360i as a Senior Media Manager from 2016 to 2018 and served as Media Supervisor at Dagger from 2018 to 2020. Apsey also held the position of Director of Media (Lead) at Dagger for one year before transitioning to her current role at 22Squared. Her earlier experience includes roles at Moxie as an Assistant Media Planner and Media Planner, as well as various positions in public relations.
Education and Expertise
Maddy Apsey earned a Bachelor of Arts degree in Public Relations and Advertising from Chapman University. Her educational background has equipped her with the skills necessary for her roles in media management and digital investment. Apsey's expertise lies in developing and executing digital media strategies that drive results for her clients.
Background in Public Relations
Before specializing in media management, Maddy Apsey gained experience in public relations. She worked as a PR Account Associate at Fahlgren Mortine and as a PR Specialist at LaCie. Additionally, she served as a Crisis Public Relations Account Executive - Cybersecurity at Waggener Edstrom. These roles contributed to her understanding of communication strategies and client relations.
Team Leadership and Management
In her role at 22Squared, Maddy Apsey oversees a large team of digital media tacticians. She is known for her dedication and enthusiasm, often compared to the character Leslie Knope. Her leadership style emphasizes collaboration and innovation, driving her team's success in managing digital investment practices.