Matthew Iles
About Matthew Iles
Matthew Iles is a Senior Marketing Analyst at 22squared, Inc. in Tampa, Florida, with a strong background in marketing and data analytics, supported by advanced skills in SQL and Microsoft Excel.
Current Role at 22Squared
Matthew Iles serves as a Senior Marketing Analyst at 22Squared, Inc. since 2021. In this role, he utilizes his advanced skills in SQL and Microsoft Excel to analyze market trends and consumer behavior. His expertise in data management and coding supports the development of effective marketing strategies. Matthew's contributions are integral to the company's marketing efforts in Tampa, Florida.
Previous Experience in Marketing and Data Analytics
Before joining 22Squared, Matthew worked at Educational Symposia as a Marketing Analyst and PPC Specialist from 2015 to 2020. His responsibilities included analyzing marketing data and optimizing pay-per-click campaigns. He also held the position of Marketing Analyst at 22Squared from 2020 to 2021, further enhancing his skills in marketing analytics.
Background in Financial Services
Matthew has a background in financial services, having worked as an AML Investigative Analyst at Citi for five months in 2014. He also served as a Banking Representative at The Bank of Tampa from 2013 to 2014 and as a Service Representative at BMO Harris Bank from 2012 to 2013. These roles provided him with insights into financial operations and compliance.
Education and Skills Development
Matthew studied at the University of Iowa, where he earned a degree in Business from 2008 to 2012. He also attended McHenry County College for one year from 2008 to 2009. His educational background, combined with his advanced skills in SQL and Microsoft Excel, has equipped him with the necessary tools for effective data analysis and marketing strategy development.
Early Career and Work Experience
Matthew began his career in the service industry, working as a Host at Red Robin from 2007 to 2009. He transitioned into data analytics and marketing roles, gaining experience as a Research Interviewer at Nielsen Company from 2014 to 2015. This diverse work history has contributed to his strong analytical capabilities and understanding of consumer behavior.