Monica Ibañez
About Monica Ibañez
Monica Ibañez is a Strategy Director with a strong background in strategic communications and art direction. She has held various positions in advertising and marketing, including roles at Conill Advertising, StrawberryFrog, Grey Group, Mindshare, and Alma, and currently works at 22Squared.
Current Role at 22Squared
Monica Ibañez serves as the Strategy Director at 22Squared, a position she has held since 2021. In this role, she utilizes her extensive background in strategic communications and art direction to develop and implement effective marketing strategies. She focuses on leveraging data gathered through primary and secondary research to inspire creative strategies that resonate with target audiences.
Previous Experience in Advertising
Monica has a diverse background in the advertising industry, having worked in various roles that enhance her strategic capabilities. She was a Senior Planner at Grey Group from 2020 to 2021 and served as a Senior Planner for Strategic Insights at Alma from 2016 to 2020. Prior to that, she worked as a Digital Associate at Mindshare from 2013 to 2014 and as a Strategic Planner at Conill Advertising from 2014 to 2016.
Art Direction and Early Career
Monica began her career as a Jr. Art Director at StrawberryFrog in 2012, where she worked for 11 months. This early experience in art direction complements her strategic communications background, allowing her to approach projects with a unique blend of skills. Her foundational knowledge in art direction informs her current strategic initiatives.
Educational Background
Monica Ibañez holds a Master's degree in Strategic Communications from Florida International University, which she completed from 2010 to 2012. She also studied Art Direction at Miami Ad School, achieving a Portfolio during the same period. Additionally, she earned a Bachelor's degree in Communications with a focus on Production from the New York Institute of Technology from 2007 to 2009.
Expertise in Consumer Insights
Monica possesses expertise in facilitating the creative process by leveraging deep consumer understanding and human insights. Her ability to utilize data effectively allows her to craft strategies that align with consumer needs and preferences, enhancing the overall impact of her marketing initiatives.