Patton Smith

Associate Creative Director @ 22Squared

About Patton Smith

Patton Smith is an Associate Creative Director at 22squared, Inc., with a diverse background in advertising and comedy. He has held various roles in notable agencies and has worked with major brands while also performing as a nationally touring comedian.

Current Role at 22Squared

Patton Smith serves as an Associate Creative Director at 22Squared, Inc., a position he has held since 2021. He works remotely from Tampa, Florida. In this role, he contributes to creative strategy and execution for various projects, leveraging his extensive experience in advertising and copywriting.

Previous Experience in Advertising

Before joining 22Squared, Patton Smith held several significant roles in the advertising industry. He worked as an Associate Creative Director at Big Communications from 2019 to 2021. Prior to that, he was a Senior Copywriter and Creative Lead at Lewis Communications from 2016 to 2019, and a Sr. Copywriter at Moxie from 2013 to 2016. His career began at J. Walter Thompson Worldwide, where he worked as a Copywriter from 2010 to 2012.

Comedy Background

In addition to his advertising career, Patton Smith has a background in comedy. He spent five years as a nationally-touring comedian, performing from 2008 to 2013. He has shared the stage with notable comedians such as Amy Schumer, Bill Burr, Margaret Cho, and Daniel Tosh. His experience in comedy has likely influenced his creative approach in advertising.

Educational Qualifications

Patton Smith earned a Bachelor of Arts in Advertising from the University of Alabama, where he studied from 1999 to 2003. He furthered his education at the same institution, obtaining a Master of Arts in Advertising from 2004 to 2005. Additionally, he holds a Bachelor of Arts in English, also from the University of Alabama.

Recognition and Contributions

Patton Smith's work in advertising has been recognized in various prestigious publications, including Communication Arts, Advertising Age, Luerzer’s Archive, Graphis, and the National Addys. He has guided major brands such as Publix, UPS, Delta, Brawny, Angel Soft, and the United States Marine Corps, showcasing his ability to create impactful advertising campaigns.

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