Rocío Alvarado
About Rocío Alvarado
Rocío Alvarado serves as the Creative Head of Social at 22Squared, where she has worked since 2023. With a diverse background in creative roles across various agencies, she has demonstrated strong leadership and mentorship skills in the advertising industry.
Current Role at 22Squared
Rocío Alvarado serves as the Creative Head of Social at 22Squared, a position she has held since 2023. In this role, she is responsible for leading social media strategy and creative direction, ensuring that the agency's social initiatives align with client objectives. Her leadership is focused on fostering innovative ideas and effective communication within the social media landscape.
Previous Experience at 22Squared
Before her current role, Rocío Alvarado worked at 22Squared as the Group Creative Director from 2022 to 2023. During this time, she contributed to the agency's creative vision and strategic direction. Prior to that, she held the position of Creative Director at the same agency from 2020 to 2022, where she played a key role in developing creative campaigns and overseeing project execution.
Professional Background in Advertising
Rocío Alvarado has extensive experience in the advertising industry, having worked at various notable agencies. She served as a Senior Art Director at RAPP from 2011 to 2014 and as a Sr. Art Director at Deutsch LA from 2014 to 2018. Additionally, she held creative director roles at Mod Op and c0ffe3, contributing to brand development and campaign execution.
Education and Qualifications
Rocío Alvarado studied at the Art Institute of California - Orange County, where she earned a Bachelor of Science in Graphic Design from 2005 to 2008. This educational background provided her with a solid foundation in design principles and creative strategy, which she has applied throughout her career in various creative roles.
Leadership and Mentorship
Rocío Alvarado has built a culture of mentorship within her teams, focusing on nurturing creativity and accountability. She has demonstrated a strong ability to prioritize work and resources effectively, ensuring that both short-term and long-term client needs are met. Her leadership has also led to successful new business pitches, resulting in multiple project wins for her agency.