S. Alicia M.
About S. Alicia M.
S. Alicia M. is a Senior Media Buyer at 22squared, with extensive experience in media buying across various companies since 2000. She has a proven track record in executing media buys in top markets and achieving successful post-buy performance goals.
Current Role at 22Squared
S. Alicia M. serves as a Senior Media Buyer at 22Squared, a position she has held since 2019. In this role, she is responsible for executing media buys across various platforms, focusing on achieving successful post-buy performance goals. Her work involves strategic planning and execution in the competitive landscape of media buying, particularly in the Greater Atlanta Area.
Previous Experience in Media Buying
Prior to her current role, S. Alicia M. worked at several notable companies in the media industry. She was a Media Buyer at Action Integrated Marketing from 2018 to 2019 and a Commercial Log Editor at Meredith Corporation from 2014 to 2018. Her experience also includes positions at WPP as a Junior Media Buyer and at The Gary Group as a Media Buyer/Planner, contributing to her extensive background in media buying.
Background in Media and Communications
S. Alicia M. has a diverse background in media and communications. She began her career as a Junior Media Buyer at WPP, followed by roles at Sinclair Broadcast Group and Cox Communications. Her experience spans various functions, including traffic coordination and account management, which have equipped her with a comprehensive understanding of the media landscape.
Education and Expertise
S. Alicia M. earned a Bachelor of Science degree in Journalism with a focus on Advertising-Integrated Marketing Communications from Southern Illinois University, Carbondale. Her educational background laid the foundation for her career in media buying, where she has demonstrated expertise in executing media buys in top 25 markets and managing high-profile market responsibilities.
Achievements in Media Buying
Throughout her career, S. Alicia M. has established a strong track record in media buying efficiency and effectiveness. She is recognized for her ability to achieve successful post-buy performance goals, showcasing her skills in optimizing media strategies and ensuring effective campaign execution.