Saad Rawala
About Saad Rawala
Saad Rawala is the Media Director of Digital Investment at 22Squared, where he leads digital investment strategies for Publix. He has extensive experience in digital media roles across various companies and holds an MBA and BBA in Marketing from the Institute of Business Management.
Work at 22Squared
Saad Rawala serves as the Media Director for Digital Investment at 22Squared, a position he has held since 2022. Based in Atlanta, Georgia, he leads digital investment strategies specifically for Publix. His role involves aligning media key performance indicators (KPIs) with business KPIs to ensure effective campaign performance and investment outcomes.
Previous Experience in Digital Media
Prior to his current role, Saad Rawala held several positions in the digital media sector. He worked at Zimmerman Advertising as Digital Media Director for one month in 2022 and as Associate Digital Media Director for eight months in 2021. Additionally, he served as Digital Media Supervisor at Zimmerman Advertising from 2019 to 2021, contributing to various digital media initiatives.
Early Career Background
Saad began his career at Converge Technologies (Pvt.) Ltd as a Management Trainee in 2013. He later joined Creative Chaos, where he held multiple roles including Social Media Executive, Community Manager, Account Manager, and Senior Media Planner from 2014 to 2017. He also worked at Zenith as Digital Media Manager from 2017 to 2018.
Education and Expertise
Saad Rawala earned a Master of Business Administration (MBA) in Marketing from the Institute of Business Management, completing his studies in 2013. He also holds a Bachelor of Business Administration (BBA) in Marketing from the same institution, which he completed in 2012. His educational background supports his expertise in media investment and digital strategies.