Sachiko H.
About Sachiko H.
Sachiko H. is a Senior Media Manager at 22Squared, specializing in automated bidding strategies and campaign performance analysis. With a strong educational background in marketing, finance, and design, she has successfully transitioned accounts to automated systems, significantly improving lead generation and cost efficiency.
Work at 22Squared
Sachiko H. serves as a Senior Media Manager at 22Squared, a position she has held since 2022. In this role, she leads the tactical execution of search marketing initiatives. She defines user acceptance criteria for team tickets and maintains the testing roadmap and backlog. Her responsibilities include collaborating with various teams to optimize campaign performance and ensure effective media strategies.
Education and Expertise
Sachiko H. has a diverse educational background. She studied at the International Baccalaureate program and achieved an IB Diploma. She also attended Florence University of the Arts, where she focused on Fashion/Apparel Design. Additionally, she earned a Bachelor’s Degree from the College of Charleston, studying Marketing (BSc), Finance (BSc), and Arts Management (BA). Furthermore, she studied International Marketing at EM Strasbourg Business School.
Background in Digital Marketing
Prior to her current role, Sachiko H. worked as a Digital Marketing Consultant at The Design Group from 2019 to 2020. She also held the position of SEM Analyst at LendingTree from 2020 to 2022. Her experience includes a Digital Marketing Internship at The Design Group from 2018 to 2019. This background has equipped her with a strong foundation in digital marketing strategies and analytics.
Achievements in Campaign Management
During her tenure at 22Squared, Sachiko H. successfully transitioned 21% of the Southeast Toyota account to automated bidding strategies within the first six months of her hire. This transition resulted in a 30% year-over-year increase in leads and an 8% reduction in cost per lead. She specializes in ideating bid strategy tests to integrate automated approaches into accounts that have primarily relied on manual strategies.
Collaboration with Analytics Teams
Sachiko H. collaborates with Business Intelligence and Analytics teams to enhance daily pacing documents and monitor campaign performance. She utilizes data visualization tools such as Looker Studio, Google Sheets, Excel, and Datorama/Tableau. This collaboration allows her to leverage data effectively to inform marketing strategies and improve overall campaign outcomes.