Taylor Southerland
About Taylor Southerland
Taylor Southerland serves as the VP, Group Media Director at 22Squared, where he has worked since 2022. With a background in media planning and buying across various companies, he has developed expertise in strategic marketing and brand building.
Current Role at 22Squared
Taylor Southerland currently serves as the VP, Group Media Director at 22Squared, a position held since 2022 in Atlanta, Georgia. In this role, Taylor leads multiple teams, emphasizing a collaborative culture that values diverse backgrounds and skill sets. Taylor's responsibilities include overseeing media strategies and ensuring effective execution across various marketing channels.
Previous Experience at 22Squared
Prior to the current role, Taylor worked at 22Squared as VP, Media Director from 2021 to 2022. During this time, Taylor focused on media planning and execution, contributing to the agency's strategic initiatives. Taylor also held the position of Media Director at 22Squared from 2019 to 2021, where the focus was on enhancing brand visibility and engagement.
Career at Crossmedia
Taylor Southerland has extensive experience at Crossmedia, where various roles were undertaken from 2013 to 2019. Taylor started as an Assistant Media Planner & Buyer and progressed to positions including Media Planner/Buyer, Account Director, and Account Supervisor. This tenure involved strategic media planning and buying, enhancing skills in audience profiling and analytical problem solving.
Education and Expertise
Taylor studied at Appalachian State University, earning a degree in Business Administration with a focus on Marketing from 2005 to 2009. This educational background laid the foundation for expertise in strategic consumer-centric planning and execution across traditional and digital marketing channels. Taylor has developed comprehensive measurement solutions for marketing campaigns, contributing to effective brand building in both B2C and B2B sectors.
Internship Experience
Taylor's early career included an internship at Toshiba Business Solutions in 2010, where account management skills were developed. Additionally, Taylor gained experience as a Sports Marketing Intern at Appalachian State University from 2009 to 2010. These roles provided valuable insights into marketing strategies and client relations.