Zena Hanna
About Zena Hanna
Zena Hanna is a Strategy Director specializing in multicultural marketing and the founder of Zena Digital Group, an advertising agency focused on innovative media strategies. With extensive experience in various roles across notable companies, she is fluent in four languages and has a background in brand marketing and strategy.
Current Role at 22Squared
Zena Hanna serves as the Strategy Director - Multicultural at 22Squared, a position she has held since 2023. In this role, she focuses on developing and implementing multicultural strategies that enhance brand engagement and consumer connection. Her expertise in multicultural marketing allows her to create innovative approaches that resonate with diverse audiences.
Previous Experience at Zena Digital Group
Zena Hanna founded Zena Digital Group, an advertising agency dedicated to innovative media strategies aimed at strengthening brand-consumer relationships. She served as CEO from 2017 to 2021, overseeing the agency's operations and strategic direction. Under her leadership, the agency focused on integrating creative media solutions into brand strategies.
Professional Background in Marketing
Zena Hanna has extensive experience in marketing and strategy, having worked in various roles across multiple organizations. She was the Associate Director of Strategy at Molson Coors Beverage Company from 2020 to 2022. Prior to that, she held positions at Out There Agency, MRY, and Mr Youth, where she contributed to digital strategy and marketing management.
Education and Certifications
Zena Hanna earned a Bachelor's degree in Marketing from William Paterson University of New Jersey. She is also a certified AMP NYC media professional, which underscores her expertise in media strategy and marketing.
Language Proficiency
Zena Hanna is fluent in four languages: English, Arabic, Spanish, and Italian. This linguistic ability enhances her capability to engage with diverse markets and audiences, making her a valuable asset in multicultural marketing initiatives.