Analyze: 42 is a B2B company based in San Francisco, specializing in retail analytics and data consolidation for a variety of clients including brands, retailers, and agencies.
Overview of 42
42 is a San Francisco, CA-based company operating in the B2B retail sub-industry. It provides advanced reporting and analytics solutions for brands, retailers, brand conglomerates, agencies, consultancy firms, and independent industry experts. The company focuses on consolidating data into a single, reliable source of truth, eliminating the need for manual data merging. By extracting data from numerous sources such as e-commerce platforms, POS systems, and ERP systems, 42 automates data standardization and cleaning processes.
Services Offered by 42
42 specializes in providing a comprehensive reporting and analytics dashboard for the retail industry. The platform offers end-to-end analytics for Direct-to-Consumer (DTC) and wholesale brands, delivering insights across various channels like Stores, eCommerce, and Wholesale. Key features include sales, stock, and customer reporting, cost, markdown, and promo reporting, and a customizable dashboard with built-in retail metrics. The solution integrates seamlessly with any system, offering tailored analytics to meet specific business needs.
Industry Connections and Partnerships
The company leverages extensive industry connections, including a network of retail experts and software providers. It operates with a dedicated partnership approach, offering training, report creation, and engineering support. This collaborative effort ensures continuous improvement of the platform based on user feedback and insights from brands and retailers.
Clientele and Market Reach
42 serves a diverse clientele including notable names like AllSaints, Frasers Group, Incipio Group, Bandier, and Deconic. The platform is designed to support teams across various functions such as product, digital, retail, sales, and finance. The company’s solutions are aimed at enhancing eCommerce & DTC reporting, Omnichannel reporting, and addressing the needs of conglomerates, retailers, B2B & marketplaces.
Technological Capabilities and Features
42’s platform offers robust and flexible analytics capabilities that are tailored specifically for the retail industry. The analytics stack goes beyond conventional tools like Looker, Daasity, Tableau, or PowerBI by providing intuitive, retail-specific insights. The dashboard includes visualizations, goal-tracking, NRF calendars, and support for multiple product or store hierarchies and currencies. The system automatically standardizes and cleans data from various sources to ensure consistent and accurate reporting.