Kristin Lecour
About Kristin Lecour
Career at TrojanOne
Kristin Lecour began her career at TrojanOne, a national full-service marketing agency. Her work there focused on brand activation for high-profile clients including Nike, Johnson & Johnson, Coke, and HBC. During her time at TrojanOne, she developed expertise in creating dynamic marketing strategies and bolstering client brand presence in competitive markets.
Role at CCI Entertainment
In 2006, Kristin Lecour joined CCI Entertainment. Throughout her tenure, she ascended to lead the Licensing and Marketing division. In this role, she leveraged her marketing expertise to drive the company's initiatives in brand licensing and market expansion.
Success with Harry and His Bucket Full of Dinosaurs
Kristin Lecour played a pivotal role in the international success of the brand Harry and His Bucket Full of Dinosaurs. Under her leadership, the brand achieved over 1 million books sold in more than 14 languages. She also steered in-school programs in the U.S. and Asia, orchestrated QSR promotions worldwide, managed live show tours in over 10 markets, and secured a master toy license with Fisher-Price.
Current Title and Responsibilities
As Co-VP of Consumer Products and Vice-President of Distribution, Kristin Lecour continues to influence the consumer products and distribution strategies within her current organization. Her dual roles involve overseeing product lines and driving distribution channels, ensuring effective market reach and consumer engagement.