Shawneen Falck

Customer Acquisition Manager @ A Place for Mom

About Shawneen Falck

Shawneen Falck serves as the Customer Acquisition Manager at A Place for Mom, where she has worked since 2018. She holds a Master of Science degree from Colorado Technical University and has a proven track record in sales performance and customer acquisition.

Work at A Place for Mom

Shawneen Falck has been serving as the Customer Acquisition Manager at A Place for Mom since 2018. In this role, she coordinates and leads sales presentations that highlight the benefits of partnering with the organization, focusing on improved occupancy for senior living communities. She conducts thorough due diligence for all prospects, including verifying state licenses to ensure compliance and good standing of communities. Prior to her current position, she worked as a Senior Living Advisor from 2014 to 2018, where she contributed to customer acquisition efforts in Washington, Idaho, and Oregon.

Education and Expertise

Shawneen Falck holds a Master of Science (MS) degree from Colorado Technical University, which she completed from 2013 to 2015. Prior to her master's degree, she earned a Bachelor of Science (BS) and an Associate of Science (AS) from the same institution between 2010 and 2013. Her educational background has equipped her with the knowledge and skills necessary for her roles in customer acquisition and sales within the senior living industry.

Achievements

During her tenure at A Place for Mom, Shawneen Falck surpassed new community customer goals by 126% during the COVID-19 pandemic in 2020, demonstrating her effectiveness in customer acquisition even in challenging circumstances. In recognition of her outstanding sales performance, she was awarded the title of Customer Acquisitions Manager of the Year in 2019.

Professional Experience

Shawneen Falck has accumulated significant experience in customer acquisition and sales within the senior living sector. Her career at A Place for Mom spans over a decade, with her initial role as a Senior Living Advisor beginning in 2014. She transitioned to the Customer Acquisition Manager role in 2018, where she has continued to enhance her expertise and contribute to the organization's growth.

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