Aeron Kawakami
About Aeron Kawakami
Aeron Kawakami serves as the UA Lead and Growth Analyst at A Thinking Ape, where he has worked since 2017. He has a background in finance and experience in optimizing marketing campaigns and developing data tools.
Work at A Thinking Ape
Aeron Kawakami has served as the UA Lead / Growth Analyst at A Thinking Ape since 2017. In this role, he focuses on user acquisition strategies and growth analytics for mobile games. His responsibilities include optimizing marketing campaigns by identifying key early funnel events that correlate with user monetization. He has successfully tested and scaled new advertising networks, including Snapchat and TikTok, to enhance return on advertising spend (ROAS) and return on investment (ROI). His work involves collaboration with various stakeholders to ensure analytics align with both tactical and strategic initiatives within the company.
Previous Experience at Leith Wheeler Investment Counsel Ltd.
Before joining A Thinking Ape, Aeron Kawakami worked as a Portfolio Management Associate at Leith Wheeler Investment Counsel Ltd. from 2010 to 2012. During his tenure, he gained experience in portfolio management, contributing to investment strategies and client relations. This role provided him with foundational skills in financial analysis and asset management, which he later applied in his career in growth analytics.
Role as CFO/Director at Tarachi Gold Corp.
Aeron Kawakami held the position of CFO/Director at Tarachi Gold Corp. from 2017 to 2019. In this capacity, he was responsible for overseeing the financial operations of the company. His role involved strategic financial planning and management, which contributed to the company's overall growth and stability during his tenure.
Education and Expertise
Aeron Kawakami earned a Bachelor of Business Administration (BBA) with a focus on Finance from Simon Fraser University, completing his studies from 2006 to 2010. His educational background provided him with a solid foundation in financial principles and business management. This expertise has been instrumental in his roles in both finance and growth analytics, allowing him to develop data-driven strategies for campaign management and optimization.
Technical Skills and Tools
Aeron Kawakami has developed network-specific tools and data pipelines for campaign management and optimization using Tableau. His technical skills enable him to analyze complex data sets and derive actionable insights that inform marketing strategies. This proficiency in data visualization and analytics tools supports his efforts in enhancing marketing campaign performance and aligning analytics with company initiatives.