Yasin Tseng
About Yasin Tseng
Yasin Tseng is a UI/UX Designer with extensive experience in game development. He has worked at A Thinking Ape since 2014, specializing in user interface design and enhancing game development processes.
Work at A Thinking Ape
Yasin Tseng has been employed at A Thinking Ape as a UI/UX Designer since 2014. In this role, he has contributed to various aspects of game development, particularly focusing on user interface design. His responsibilities include implementing Unity UI, which involves integrating user interface designs directly into the game engine. Additionally, he has played a key role in developing internal tools that enhance the efficiency of game development processes. Tseng's work also encompasses game marketing efforts, where he has been involved in creating and testing marketing advertisements through A/B testing.
Previous Experience at OPZI
Before joining A Thinking Ape, Yasin Tseng worked at OPZI as a Generalist Designer from 2012 to 2014. During his two years at OPZI, located in the Vancouver, Canada Area, he gained valuable experience in various design disciplines. His role involved working on multiple projects that required a broad skill set, contributing to his overall expertise in UI/UX design.
Experience at Cayenne Entertainment Technology
Yasin Tseng's career includes a position at Cayenne Entertainment Technology Co., Ltd. in Taiwan, where he served as a Generalist Designer from 2010 to 2012. This two-year experience allowed him to develop his design skills in a different cultural context, contributing to his versatility as a designer. His work in Taiwan laid the foundation for his subsequent roles in the gaming industry.
Education and Expertise
Yasin Tseng studied at Southern Taiwan University of Technology from 2002 to 2006, where he focused on Information Communication and achieved a degree in Digital Design. This educational background provided him with a solid foundation in design principles and practices, which he has applied throughout his career in UI/UX design. His expertise includes user research and feedback collection, which he utilizes to inform design decisions and enhance game features.
Specializations in Game Design
Yasin Tseng specializes in designing new user experiences aimed at improving player engagement and retention. His experience in Unity UI implementation allows him to create seamless interfaces that enhance gameplay. By leveraging user research and feedback, he effectively informs his design decisions, ensuring that the user experience aligns with player expectations and needs.