Aroha Harawira
About Aroha Harawira
Aroha Harawira serves as the Brand Manager for Australia and New Zealand at Ableton, bringing extensive experience in music production and media. Her career includes roles in radio, marketing, and education, with a strong background in audio engineering and event management.
Work at Ableton
Aroha Harawira has been serving as the Brand Manager for Australia and New Zealand at Ableton since 2017. In this role, she is responsible for overseeing brand strategy and marketing initiatives within the region. Her position involves collaborating with various stakeholders to enhance brand visibility and engagement in the music production community.
Previous Experience in Media and Music
Prior to her role at Ableton, Aroha Harawira accumulated extensive experience in the media and music sectors. She worked at MediaWorks NZ as a music reviewer for the TV3 Paul Henry Show in 2016. Additionally, she held multiple positions at Serato INC LP from 2008 to 2012, including Acting Sales & Marketing Manager and Product Specialist. Her background also includes roles at 95bFM Campus Radio and Radio New Zealand, where she contributed as a production engineer, radio host, and music features producer.
Education and Expertise
Aroha Harawira holds a Bachelor of Arts with Honours in Recording Arts Technology from Middlesex University, where she studied from 2004 to 2006. She also earned a Diploma in Audio Engineering from SAE Institute New Zealand in 2002. Her educational background has equipped her with high-level competencies in music production software and studio tools, enhancing her capabilities as an audio engineer.
Event Management and Production Skills
Throughout her career, Aroha Harawira has managed logistics and event management for international trade shows and music events. She has produced marketing videos and radio documentaries, showcasing her skills as a content producer. Additionally, she developed a comprehensive audio course curriculum while serving as a lecturer and mentor at SAE Institute.
Career Development in Radio
Aroha Harawira's career in radio began at 95bFM Campus Radio, where she worked from 2002 to 2006 in various roles, including production engineer and news writer. She later returned to 95bFM as Programme Director and Operations Manager from 2007 to 2008. Her experience also includes working as a presenter and producer at Juice TV and as a radio host and DJ at George FM, contributing to her diverse skill set in the audio and broadcasting industries.