Katarina Becic
About Katarina Becic
Katarina Becic is the Head of Customer Engagement at Ableton, where she has worked since 2021. With a background that includes senior roles at Google and Ableton, she has extensive experience in advising global brands on content and advertising strategy.
Current Role at Ableton
Katarina Becic serves as the Head of Customer Engagement at Ableton, a position she has held since 2021. In this role, she focuses on enhancing customer interactions and experiences within the company. Her responsibilities include developing strategies to engage users effectively and fostering a strong community around Ableton's products. She operates from the Berlin area, contributing to the company's mission of supporting music creators.
Previous Experience at Google and YouTube
Katarina Becic worked at Google and YouTube as a Senior Creative Account Manager from 2008 to 2015 in London, UK. During her tenure, she gained extensive experience advising global brands on content and advertising strategies across Google's ecosystem. She briefly served as a Product Marketing Manager at Google HQ in Mountain View, California, in 2012. This diverse experience laid the foundation for her expertise in digital marketing and brand development.
Experience at Ableton
Before her current role, Katarina Becic was the Head of Social Channels at Ableton from 2015 to 2021 in Berlin, Germany. In this capacity, she managed the company's social media presence and developed strategies to engage with the music production community. She led a significant project aimed at increasing the participation of women in music production, which she identified as a challenging and rewarding aspect of her career.
Educational Background
Katarina Becic studied at Regents Business School London, where she earned a BA (Hons) in International Marketing from 2003 to 2006. Her academic background provided her with a solid foundation in marketing principles, which she has applied throughout her career in various roles across the media and technology sectors.
Speaking Engagements and Mentorship
Katarina Becic frequently speaks at conferences and events, sharing her insights on media, technology, and advertising. Additionally, she mentors students at universities, offering guidance and support in their academic and professional journeys. Her commitment to education and knowledge sharing reflects her passion for fostering growth in the next generation of professionals.