Hillary Burlbaw
About Hillary Burlbaw
Hillary Burlbaw is a Senior Manager of Performance Marketing at Academic Partnerships, where she has worked since 2020. She has extensive experience in managing university partner performance and has held various marketing roles in organizations such as Cenergistic and the Jewish Federation of Greater Dallas.
Work at Academic Partnerships
Hillary Burlbaw has been serving as the Senior Manager of Performance Marketing at Academic Partnerships since 2020. In this role, she manages university partner performance by utilizing digital assets, leads, applications, and enrollments. Her responsibilities include collaborating with clients and internal teams, such as digital, creative, content, and data, to develop effective messaging and ensure successful outcomes.
Education and Expertise
Hillary Burlbaw earned a Bachelor of Arts degree in Communications from the University of Missouri-Columbia. Her educational background provides a strong foundation for her career in marketing and communications, particularly in the higher education sector.
Background
Before her current position, Hillary Burlbaw held several marketing roles. She worked as the Director of Marketing at Cenergistic for a brief period in 2020. Prior to that, she served as the Director of Marketing and Brand Management at Academic Partnerships in 2013. Additionally, she spent nine years as the Director of Marketing and Communications at the Jewish Federation of Greater Dallas, where she developed extensive experience in marketing strategy and communications.
Achievements in Marketing
During her career, Hillary Burlbaw has led initiatives that include the launch of new online degree programs in collaboration with university partners. This involved creating creative briefs, directing asset production, and developing training tools for enrollment specialists and business development teams. Her leadership in these projects has contributed to enhancing enrollment strategies and marketing effectiveness.