Hillary Kurtzman
About Hillary Kurtzman
Hillary Kurtzman serves as the Director of Marketing Product Management at Academic Partnerships, where she oversees marketing strategies and activities for degree programs across multiple universities. She holds a Bachelor of Science in Communication from Cornell University and an MBA in Marketing from Texas McCombs School of Business.
Current Role at Academic Partnerships
Hillary Kurtzman serves as the Director of Marketing Product Management at Academic Partnerships, a position she has held since 2015. In this role, she manages all launch and ongoing marketing activities, which include strategy development, content creation, asset optimization, and project management. She leads demand generation efforts for degree programs across 11 universities in the United States and drives conversion activities through funnel optimization. Her responsibilities also encompass analyzing and reporting on ROI and KPIs from various marketing channels.
Previous Experience in Marketing
Prior to her current position, Hillary Kurtzman held several marketing roles. She worked as a Marketing & Sales Manager at Neubus, Inc. from 2002 to 2003. She also served as a Channel Shift / Digital Marketing Consultant at ACTIVE Network for six months in 2014 to 2015. Additionally, she was the Marketing Project Director and SLT Member at LatiMark from 2005 to 2008. These roles contributed to her extensive experience in marketing strategy and project management.
Educational Background
Hillary Kurtzman earned her Bachelor of Science degree in Communication from Cornell University, where she studied from 1989 to 1993. She furthered her education at the Texas McCombs School of Business, obtaining a Master of Business Administration (MBA) with a focus on Marketing from 2000 to 2002. Her academic background provides a strong foundation for her career in marketing and product management.
Skills in Marketing Analysis
In her marketing roles, Hillary Kurtzman has developed strong analytical skills. She analyzes and reports on ROI and KPIs from digital, organic, and field marketing channels. This analytical approach supports her marketing strategies and helps optimize performance across various initiatives.
Career Development Timeline
Hillary Kurtzman's career spans several years and various roles in marketing and management. After starting her career as a PA at Morgan, Lewis & Bockius from 1993 to 1996, she transitioned into marketing roles, gaining experience at multiple organizations. Her career has evolved from project management to leading comprehensive marketing strategies, reflecting her growth and expertise in the field.